Consumers will work harder on a task if they're expecting to have to do something difficult at a later time, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 17, 2009
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(PhysOrg.com) -- The National Astronomical Observatories of the Chinese Academy of Sciences (NAOC) has joined the Thirty Meter Telescope Project (TMT). As an Observer, China will participate in planning the development of ...
Astronomy
Nov 17, 2009
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From simple decisions like "Should I eat this brownie?" to bigger questions such as "Should my next car be a hybrid?" consumers are involved in an inner dialogue that reflects thoughts and perspectives of their different ...
Social Sciences
Nov 17, 2009
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Laws regulating cybercrimes must target individuals and not society as a whole, an IT specialist told an Internet governance forum at the Egyptian resort of Sharm el-Sheikh on Tuesday.
Internet
Nov 17, 2009
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(PhysOrg.com) -- The preliminary results from the first extrication drive for Spirit on Sol 2088 (Nov. 17, 2009) indicate the rover stopped less than 1 second after it began, sensing more vehicle lateral tilt than permitted. ...
Space Exploration
Nov 17, 2009
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(PhysOrg.com) -- Searching for biomarkers that can warn of diseases such as cancer while they are still in their earliest stage is likely to become far easier thanks to an innovative biosensor chip developed by Stanford University ...
Bio & Medicine
Nov 17, 2009
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In today's world, legal issues and controversies are not only tried in the court of law, but also in the "court" of public opinion. However, corporate lawyers tend to separate legal activities from public relations strategies. ...
Other
Nov 17, 2009
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(AP) -- Online social hub MySpace is in talks to acquire struggling free music streaming site imeem, two people familiar with the matter said Tuesday.
Internet
Nov 17, 2009
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(PhysOrg.com) -- Female smallmouth bass tend to prefer bigger male mates, but bigger doesn’t necessarily mean healthier. That’s the finding of a new study in the latest issue of Physiological and Biochemical Zoology that ...
Plants & Animals
Nov 17, 2009
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If you feel like you're in a losing battle with a triple-chocolate cake, a "mental budget" can help, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 17, 2009
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