Consumers love underdogs
Consumers strongly relate to brands that they perceive as underdogs, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 20, 2010
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Robot Ranger sets new 'walking' record at 14.3 miles
(PhysOrg.com) -- A Cornell robot named Ranger has traveled 14.3 miles in about 11 hours, setting an unofficial world record at Cornell's Barton Hall on the morning of July 6. A human -- armed with nothing more than a standard ...
Robotics
Jul 20, 2010
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Apple fiscal 3Q net income jumps 78 percent
(AP) -- Apple Inc. blew past expectations with its latest quarterly report on Tuesday, selling almost as many of its new iPad tablets as it sold Mac computers.
Business
Jul 20, 2010
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Yahoo's lackluster 2Q revenue growth sinks stock
(AP) -- Yahoo Inc.'s turnaround effort wavered in the second quarter as the Internet company's paltry revenue growth overshadowed a surge in net income.
Business
Jul 20, 2010
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Expedition to Mid-Cayman Rise identifies unusual variety of deep sea vents
(PhysOrg.com) -- The first expedition to search for deep-sea hydrothermal vents along the Mid-Cayman Rise has turned up three distinct types of hydrothermal venting, reports an interdisciplinary team led by Woods Hole Oceanographic ...
Earth Sciences
Jul 20, 2010
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Research shows it is not about more sunlight and higher temperatures
The tropics owe their stunning biodiversity to consistent year-round temperatures, not higher temperatures or more sunlight, according to a novel survey of insect diversity at different latitudes and at different points in ...
Plants & Animals
Jul 20, 2010
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What causes hybrid vigor?
Plant scientists at the John Innes Centre have provided a new solution to an old debate on why species hybrids can be more vigourous than their parents. In a study to be published online next week in the online open access ...
Biotechnology
Jul 20, 2010
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Gulf Oil Spill Could Affect Maine Bird Populations
(PhysOrg.com) -- Even though the oil spill in the Gulf of Mexico isn’t likely to directly affect Maine coastal habitats and wildlife, it likely will affect some of the birds that are iconic in Maine, including the common ...
Ecology
Jul 20, 2010
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Genetic mismatch keeps yeast species distinct
How species form and what keeps them distinct from each other, even though they can interbreed, is a key question in evolution. Researchers from Taiwan, led by Dr. Jun-Yi Leu, an Assistant Research Fellow from the Institute ...
Cell & Microbiology
Jul 20, 2010
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A baby, Skype and water research partnership with Israel
A year ago, Sharon Walker, an associate professor of chemical and environmental engineering at the UC Riverside Bourns College of Engineering, flew to Israel with support from a Fulbright fellowship to study water quality ...
Environment
Jul 20, 2010
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