(PhysOrg.com) -- Tiny bacteria munching on and metabolizing biodegradable materials can produce electrons that could be harnessed by microbial fuel cells for energy. By taking advantage of the catalytic reactions of these ...
Do consumers respond more positively to advertisements that mention time ("Miller Time") or money ("Perfection Has Its Price")? A new study in the Journal of Consumer Research found that mentioning time makes consumers more ...
Social Sciences
Feb 23, 2009
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This science may literally be outside the box: A briefcase-sized kit is carried to a field where thousands of tons of food are growing. The search is for microorganisms that could infect and kill the plants, wreaking havoc ...
Biochemistry
Feb 23, 2009
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Do sexy images sell products? It depends, says a new study in Journal of Consumer Research. If marketers are determined to use sex in advertising, there may be ways to do it that can attract customers of both sexes.
Other
Feb 23, 2009
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When choosing a flavor of ice cream, an item of clothing, or even a home, you might be better off letting your emotions guide you, according to a new study in the Journal of Consumer Research.
Other
Feb 23, 2009
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(PhysOrg.com) -- A Purdue University researcher has found a way to get more bang for fewer bucks when it comes to processing cellulosic material to make ethanol.
Feb 23, 2009
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One of the challenges that cancer researchers face in designing new antitumor agents is that of predicting how drug molecules will behave in the complex microenvironment that surrounds a tumor. In particular, tumors create ...
Biochemistry
Feb 23, 2009
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Investigators at Northwestern University have found that packing small interfering RNA (siRNA) molecules onto the surface of a gold nanoparticle can protect siRNAs from degradation and increase their ability to regulate genes ...
Bio & Medicine
Feb 23, 2009
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(PhysOrg.com) -- The rotating black hole has been described as one of nature's most perfect objects. As described by the Kerr solution of Einstein's gravitational field equations, its spacetime geometry is completely characterized ...
General Physics
Feb 23, 2009
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Some people overindulge on junk foods or needless shopping sprees when they feel depressed. Others lose control the minute they feel happy. Is there a way to avoid such extreme actions? A new study in the Journal of Consumer ...
Other
Feb 23, 2009
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